Tag Archives: Greenwashing

EU to Ban Greenwashing and Much More

Marketing tactics of making false or misleading claims about a product or service's environmental benefits are greenwashing pure and simple .… Continue Reading

Guidance on Avoiding Greenwashing while Providing Input Down Under

By Stuart Kaplow on August 13, 2023 Posted in Environmental, ESG, Green Washing, greenwashing

While American businesses continue to wait for the update to the 2012 FTC Green Guides this draft Guidance from Down Under is the best checklist, we are aware of, for mitigating the risk of greenwashing claims.… Continue Reading

The Positive Side of Green Hushing: Averting Backlash and Enhancing Corporate Sustainability

By Stuart Kaplow on June 25, 2023 Posted in Environmental, ESG, greenwashing

Companies seeking to avert backlash through green hushing can ultimately contribute broadly to corporate sustainability if not repairing the planet.… Continue Reading

H&M Wins Dismissal of Greenwashing Lawsuit

By Stuart Kaplow on May 28, 2023 Posted in Codes and Regulations, ESG, Green Washing, greenwashing

How courts will likely analyze the growing numbers of greenwashing claims, providing guardrails for companies and mitigating their risk.… Continue Reading

Executional Greenwashing is a Thing

By Stuart Kaplow on April 2, 2023 Posted in Environmental, ESG, Green Washing, greenwashing

Executional greenwashing is a neologism characterizing the way in which a business promotes or executes an environmental initiative, rather than the actual environmental impact of the initiative.… Continue Reading

FTC Says Updated Green Guides are Coming

By Stuart Kaplow on September 18, 2022 Posted in ESG, Federal, Green Washing, greenwashing

With allegations of greenwashing all but de rigueur, businesses should be on the alert for the soon to be released Federal Trade Commission’s updated Green Guides. This year companies are being publicly challenged and having their reputations tarnished for greenwashing, in some instances for deceptive misrepresentations, others for unintentionally misleading, and more often than not, … Continue Reading

ESG Accelerates Greenwashing

By Stuart Kaplow on December 19, 2021 Posted in ESG, Green Washing, Sustainability

A growing number of American businesses and consumers are looking to invest in and purchase ESG friendly companies and their products and services. Companies have responded with ESG disclosures touting the environmental and social benefits of what they’re selling. Sidestepping for a moment those companies that set out to intentionally deceive other about their ESG bonafides, … Continue Reading

FTC Finds Truly Organic is Not

By Stuart Kaplow on October 27, 2019 Posted in Environmental, Federal, Green Washing

By way of a federal court order that became final last month, Truly Organic Inc. and its founder will pay $1.76 million to settle a Federal Trade Commission greenwashing complaint alleging that their nationally marketed bath and beauty products are neither “certified organic” nor “vegan” as falsely claimed. According to the FTC’s complaint, in this … Continue Reading

The Value of Greenwashing Insurance

By Chris Cheatham on July 31, 2009 Posted in Insurance, LEED

When I read about the AIGRMGreen Reputation Coverage, which covers bad press for green building projects, I immediately thought of allegations of greenwashing. From wikipedia: Greenwash (a portmanteau of green and whitewash) is a term used to describe the practice of companies disingenuously spinning their products and policies as environmentally friendly, such as by presenting … Continue Reading

Green Building Law Update

Environmental Law and Sustainability for Business