Archives: greenwashing

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Greenwashing Lawsuit Alleging Plastic Pollution by PepsiCo is Dismissed

After this blog was posted, on December 9, 2024, Letitia James, the Attorney General of the State of New York filed a Notice Of Appeal of her office’s loss described below, to the Supreme Court of the State of New York. On October 31, PepsiCo won a victory obtaining the complete dismissal with prejudice of … Continue Reading

Greenwashing? Court Says Coca-Cola’s Aspirational Statements May Mislead Consumers

A recent ruling from a federal appellate court is bringing new attention to claims of greenwashing including specifically that a business’s aspiration statements about environmental matters (e.g., “we will be net zero greenhouse gas emissions by 2040” or “we will use at least 50% recycled material in our packaging by 2030”) can be actionable. The … Continue Reading

FTC Seeks Public Input on Update to Green Guides for Environmental Claims

The Federal Trade Commission announced last Wednesday that it is seeking public comment on updates and changes to the Green Guides for the Use of Environmental Claims. In an era when charges of greenwashing and green hushing are proliferating across social media while at the same time governments are mandating ESG including environmental disclosures by businesses, … Continue Reading

FTC Says Updated Green Guides are Coming

With allegations of greenwashing all but de rigueur, businesses should be on the alert for the soon to be released Federal Trade Commission’s updated Green Guides. This year companies are being publicly challenged and having their reputations tarnished for greenwashing, in some instances for deceptive misrepresentations, others for unintentionally misleading, and more often than not, … Continue Reading

New Greenwashing Case is Troubling to Future of ESG

On July 6, FossielVrij NL filed a greenwashing lawsuit in the Amsterdam District Court against Dutch airline KLM. The overseas litigation is troubling because at its core the theory of the case is apocalyptic environmentalism, the belief that unless humans drastically reduce consumption population growth and affluence will overwhelm our planet. In this instance that … Continue Reading
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