While American businesses continue to wait for the update to the 2012 FTC Green Guides this draft Guidance from Down Under is the best checklist, we are aware of, for mitigating the risk of greenwashing claims.… Continue Reading
Companies seeking to avert backlash through green hushing can ultimately contribute broadly to corporate sustainability if not repairing the planet.… Continue Reading
How courts will likely analyze the growing numbers of greenwashing claims, providing guardrails for companies and mitigating their risk.… Continue Reading
Executional greenwashing is a neologism characterizing the way in which a business promotes or executes an environmental initiative, rather than the actual environmental impact of the initiative.… Continue Reading
As we look back in this ‘year in review’ at our most read blog posts in 2022, at a time when many have emerged from 2 years of permacrisis to the highs of a future where ESG opportunities are accelerating. This blog is a microcosm of the issues we assist clients with daily in our … Continue Reading
The Federal Trade Commission announced last Wednesday that it is seeking public comment on updates and changes to the Green Guides for the Use of Environmental Claims. In an era when charges of greenwashing and green hushing are proliferating across social media while at the same time governments are mandating ESG including environmental disclosures by businesses, … Continue Reading
There is a new answer to the philosophical question, “If a tree falls in a forest and no one is around to hear, does it make a sound?” The answer has depended upon your definition of sound. If you define sound as our perceptions of vibrations that travel through air (vibrations from a falling tree), … Continue Reading
With allegations of greenwashing all but de rigueur, businesses should be on the alert for the soon to be released Federal Trade Commission’s updated Green Guides. This year companies are being publicly challenged and having their reputations tarnished for greenwashing, in some instances for deceptive misrepresentations, others for unintentionally misleading, and more often than not, … Continue Reading
On July 6, FossielVrij NL filed a greenwashing lawsuit in the Amsterdam District Court against Dutch airline KLM. The overseas litigation is troubling because at its core the theory of the case is apocalyptic environmentalism, the belief that unless humans drastically reduce consumption population growth and affluence will overwhelm our planet. In this instance that … Continue Reading