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Archives: Green Washing

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FTC Says Updated Green Guides are Coming

By Stuart Kaplow on Posted in ESG, Federal, Green Washing, greenwashing
With allegations of greenwashing all but de rigueur, businesses should be on the alert for the soon to be released Federal Trade Commission’s updated Green Guides. This year companies are being publicly challenged and having their reputations tarnished for greenwashing, in some instances for deceptive misrepresentations, others for unintentionally misleading, and more often than not, … Continue Reading

ESG Accelerates Greenwashing

By Stuart Kaplow on Posted in ESG, Green Washing, Sustainability
A growing number of American businesses and consumers are looking to invest in and purchase ESG friendly companies and their products and services. Companies have responded with ESG disclosures touting the environmental and social benefits of what they’re selling. Sidestepping for a moment those companies that set out to intentionally deceive other about their ESG bonafides, … Continue Reading

A Call for Comprehensive and Clearer ESG Disclosures

By Stuart Kaplow on Posted in Environmental, ESG, Green Washing, LEED, Sustainability
Last Wednesday, with a Dutch court finding Royal Dutch Shell partially responsible for climate change and ordering it to reduce emissions and two environmental activists being voted to Exxon Mobil board at the annual meeting, made clear how dramatically the landscape is shifting for all businesses in the environmental, social, and governance (ESG) space, as … Continue Reading

FTC Finds Truly Organic is Not

By Stuart Kaplow on Posted in Environmental, Federal, Green Washing
By way of a federal court order that became final last month, Truly Organic Inc. and its founder will pay $1.76 million to settle a Federal Trade Commission greenwashing complaint alleging that their nationally marketed bath and beauty products are neither “certified organic” nor “vegan” as falsely claimed. According to the FTC’s complaint, in this … Continue Reading

FTC Warning about Green Certification Seals

By Stuart Kaplow on Posted in Environmental, Green Washing, LEED
Image Federal Trade Commission
Three weeks ago the Federal Trade Commission sent warning letters to 5 providers of environmental certification seals and 32 businesses using those green seals, alerting them to the Agency’s concerns that the seals could be considered deceptive in violation of federal law. The FTC enforces the Federal Trade Commission Act, 15 U.S.C. § 45, which … Continue Reading
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