Tag Archives: greenwash

Greenwashing? Court Says Coca-Cola’s Aspirational Statements May Mislead Consumers

A recent ruling from a federal appellate court is bringing new attention to claims of greenwashing including specifically that a business’s aspiration statements about environmental matters (e.g., “we will be net zero greenhouse gas emissions by 2040” or “we will use at least 50% recycled material in our packaging by 2030”) can be actionable. The … Continue Reading

Does evian Water Greenwash?

By Stuart Kaplow on January 21, 2024 Posted in GHG, Green Washing, greenwashing, Legal Developments, Sustainability

Photographs from Court Pleadings

A good primer on greenwashing, but more than a little scary when you consider this may portend plaintiffs’ lawyer television advertisements recruiting mass litigation greenwashing clients. … Continue Reading

Unmasking “Green Bleaching”: A New Chapter in Sustainability Strategies

By Stuart Kaplow on December 17, 2023 Posted in Environmental, greenwashing, Sustainability

As the world grapples with the urgent need for sustainable practices, the emergence of green bleaching adds a new layer of complexity to the conversation… Continue Reading

Guidance on Avoiding Greenwashing while Providing Input Down Under

By Stuart Kaplow on August 13, 2023 Posted in Environmental, ESG, Green Washing, greenwashing

While American businesses continue to wait for the update to the 2012 FTC Green Guides this draft Guidance from Down Under is the best checklist, we are aware of, for mitigating the risk of greenwashing claims.… Continue Reading

H&M Wins Dismissal of Greenwashing Lawsuit

By Stuart Kaplow on May 28, 2023 Posted in Codes and Regulations, ESG, Green Washing, greenwashing

How courts will likely analyze the growing numbers of greenwashing claims, providing guardrails for companies and mitigating their risk.… Continue Reading

New Greenwashing Case is Troubling to Future of ESG

By Stuart Kaplow on July 24, 2022 Posted in greenwashing

On July 6, FossielVrij NL filed a greenwashing lawsuit in the Amsterdam District Court against Dutch airline KLM. The overseas litigation is troubling because at its core the theory of the case is apocalyptic environmentalism, the belief that unless humans drastically reduce consumption population growth and affluence will overwhelm our planet. In this instance that … Continue Reading

FTC Finds Truly Organic is Not

By Stuart Kaplow on October 27, 2019 Posted in Environmental, Federal, Green Washing

By way of a federal court order that became final last month, Truly Organic Inc. and its founder will pay $1.76 million to settle a Federal Trade Commission greenwashing complaint alleging that their nationally marketed bath and beauty products are neither “certified organic” nor “vegan” as falsely claimed. According to the FTC’s complaint, in this … Continue Reading

Green Building Law Update

Environmental Law and Sustainability for Business