The FTC is pursuing green marketing claims .. the fake plastic lumber products were used as trim and decorative moldings, including in green buildings, as well as for outdoor decking.… Continue Reading
The Federal Trade Commission announced six enforcement actions last week, including against companies that marketed supposedly biodegradable plastic rebar cap covers, plastic golf tees, and plastic shopping bags, as part of the agency's ramped up crackdown on environmental claims.… Continue Reading
The Federal Trade Commission will begin to ramp up enforcement of environmental claims .. The coming crackdown on environmental claims follows an update of the FTC's Green Guides last year that set forth the commission's current views on environmental marketing to help business avoid making unfair or deceptive claims.… Continue Reading
Green marketing presents an enormously valuable strategy for increasing brand value - cutting across all sectors. But the legal implications for green marketing claims call for caution.… Continue Reading
