Owners of building that generate onsite renewable energy, with solar panels or otherwise, and sell the renewable energy credits (RECs) should not claim the building "uses renewable energy." The uncertainty of the solar panel market and the fast changing industry that is in large measure supported by RECs, constantly raises questions about what marketing claims a building owner can make about renewable energy installations on their property.… Continue Reading
The Federal Trade Commission will begin to ramp up enforcement of environmental claims .. The coming crackdown on environmental claims follows an update of the FTC's Green Guides last year that set forth the commission's current views on environmental marketing to help business avoid making unfair or deceptive claims.… Continue Reading
Green marketing presents an enormously valuable strategy for increasing brand value - cutting across all sectors. But the legal implications for green marketing claims call for caution.… Continue Reading
