Tag Archives: FTC

Solar Powered Advertisement is Deceptive

Billboard in Italian Train Station Billboard in Italian Train Station
A business installs photo voltaic panels on its roof to generate power, and advertises that it is “solar powered.”  The business, however, sells the Renewable Energy Certificates (RECs) that are generated by the solar power. Even if the business is near net zero for electricity generated by the solar panels, according to guidance from the … Continue Reading

FTC Order Restricts use of “All Natural”

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The Federal Trade Commission issued a summary decision against California Naturel, Inc., for falsely advertising its sunscreen product as “all natural” in violation of Sections 5 and 12 of the FTC Act. In a December 12, 2016 opinion, written by Chairwoman Edith Ramirez, the FTC describes how the company promotes its “all natural” sunscreen on … Continue Reading

Organic on the FTC Agenda

organic event
The word “organic” as it relates to non-agricultural products is the topic of the October 20, 2016, roundtable sponsored by the Federal Trade Commission and the U.S. Department of Agriculture. This is a big deal. The roundtable will explore interpretations of organic claims for products that fall outside the scope of the USDA’s National Organic … Continue Reading

FTC Warning about Green Certification Seals

Image Federal Trade Commission Image Federal Trade Commission
Three weeks ago the Federal Trade Commission sent warning letters to 5 providers of environmental certification seals and 32 businesses using those green seals, alerting them to the Agency’s concerns that the seals could be considered deceptive in violation of federal law. The FTC enforces the Federal Trade Commission Act, 15 U.S.C. § 45, which … Continue Reading

Do Not Sell the RECs and Claim the Building Uses Renewable Energy

Owners of building that generate onsite renewable energy, with solar panels or otherwise, and sell the renewable energy credits (RECs) should not claim the building "uses renewable energy." The uncertainty of the solar panel market and the fast changing industry that is in large measure supported by RECs, constantly raises questions about what marketing claims a building owner can make about renewable energy installations on their property.… Continue Reading

FTC To Ramp Up Enforcement of Environmental Claims

The Federal Trade Commission will begin to ramp up enforcement of environmental claims .. The coming crackdown on environmental claims follows an update of the FTC's Green Guides last year that set forth the commission's current views on environmental marketing to help business avoid making unfair or deceptive claims.… Continue Reading
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